Dutch Design Lounge formed the podium for Dutch Design in the automotive and transport sector at AutoRAI 2009

For the first time in 110 years, the AutoRAI became the podium for Dutch design in the automotive and transport sector.

The Dutch Design Lounge provided a platform to present Dutch design on an international level. International mobility solutions were presented, including alternative energy powered vehicles and the use of innovative materials.

The location of the Dutch Design Lounge at the AutoRAI 2009 was equally impressive. Housed within the Hall of Green Innovations, the Pavillion was graced by a specially-constructed geodesic Dome which followed the ingenius principals of Richard Buckminster Fuller. Measuring 14 metres in diameter and 7 metres in height, the impressive Dome construction became one of the main eyecatchers at the AutoRAI 2009.

A number of Dutch automotive establishments contributed to the Dutch Design Lounge. Parties who participated include: Rotterdam University / Industrial Design Engineering, ATC (Automotive Technology Centre), DuvedeC Europe (Dutch Vehicle Development Centre) and KesselsGranger DesignWorks.

At the Dutch Design Lounge, the visitor was guided through the various phases in automotive design: from student to professional designer and from conceptual design to product design.

The Lounge also showcased the various steps in the automotive design process with a live workshop, which introduced the visitor to a real-life design studio complete with drafting table, CAD (Computer Aided Design) system and clay-modelling area. Each step was followed live by visitors, from the first sketches on paper to the final product.

Surrounding the Dutch Design Lounge was the Dutch Design Gallery, a poster exposition of approximately 30 automotive designers from The Netherlands and Belgium. This impressive gallery illustrated the influence that designers from the Benelux have in the auto industry.

The Dutch Design Lounge was located in Hall 9 – Green Innovations.

The Dutch Design Lounge at the AutoRAI 2009 was an initiative of KesselsGranger DesignWorks and AutoRAI.

The Dutch Design Lounge at the AutoRAI 2009 was officially opened to the press on Tuesday 31 March 2009 at 10:15 CET in Hall 9 - Green Innovations (stand no. 09.308). The Lounge was opened by VIP guest speaker Paul V.J. Koot (CEO Carrozzeria Touring Superleggera s.r.l.), together with KesselsGranger DesignWorks.

For further information please contact:

KesselsGranger DesignWorks
Office fot Transport Design
James Granger, Partner & Designer
Steven Kessels, Partner & Designer
Steenovenweg 1
5708 HN Helmond
The Netherlands

P.O. Box 1015
5700 MC Helmond
The Netherlands

Tel:	+31 492562211
Fax:	+31 848396922
Email:
Web:	www.kesselsgranger.com